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Repurpose Content material as a Monetary Advisor


Making a constant stream of recent, high-quality content material is perhaps overwhelming for a monetary advisor. Whereas publishing content material repeatedly is sweet for search engine optimization and publicity, it is perhaps time-consuming and difficult for an advisor who prefers to work with figures somewhat than phrases.

The important thing to sustainable content material creation is repurposing content material. It entails adapting your authentic materials’s perspective and strategy to the platform and context the place it would seem. You have to current a brand new means of issues whereas retaining the spirit of the unique content material intact.

By repurposing content material to match the actual necessities of each platform, you increase your possibilities of producing extra visitors and elevating model consciousness. This put up will present you 5 methods to repurpose content material as a monetary advisor.

 

 

1. Make Infographics

An infographic is a wonderful strategy to visually summarizing data and conveying knowledge, making it extra participating and interesting. Whenever you repurpose content material into an infographic, you massively improve the potential attain and effectiveness of the unique content material.

Infographics are data-driven and concise variations of long-form content material. As a monetary advisor, it’s possible you’ll make infographics in regards to the funding course of, the inventory market, monetary planning, or investing comparisons, amongst different issues.

You may begin by wanting via your materials and analyzing it to see what you possibly can extract from it. You need to use statements, information, or statistics so as to add extra affect to the message. 

For instance, it’s possible you’ll emphasize steps or takeaways out of your authentic weblog article and switch them into an infographic. This is an instance of an infographic derived from a weblog article.

A graphic that shows 5 steps to setting up your budget

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You may additionally wish to think about your KPIs, comparable to visitors to your content material pages, click-through price, and backlinks. Efficient link-building is essential to growing your web site’s area authority and enhancing its search rating.

Additionally, choose a template that enhances your group’s normal theme, fashion, and construction to keep up consistency. You need to use on-line instruments like Piktochart, Infogram, or Venngage that will help you create skilled infographics. It’s also possible to share this infographic on social media platforms, comparable to LinkedIn.

 

2. Create Webinars

Webinars are an efficient approach to work together with prospects and prospects extra actively. You may customise any piece of content material to any viewers, however a webinar provides authenticity since your viewers can see you chatting with them in real-time. Webinars ceaselessly include reside chat rooms the place attendees could categorical direct questions.

You may repurpose nearly any content material like your weblog article or report right into a webinar session and ship it to a reside viewers. Having the attendee register on your upcoming webinar permits you to gather leads and construct an e-mail listing with verified e-mail addresses earlier than something goes reside on-line.

Earlier than repurposing content material, you have to determine on the webinar format you’ll use for that piece of content material. You could host interviews, Q&A webinars, tutorials, or dialogue webinars, amongst others. When you’ve chosen a format, select a selected matter that your webinar will deal with so you possibly can create a targeted presentation. 

To create a fascinating webinar, you have to create a compelling and entertaining script. Together with examples to show in your script factors makes your audience extra engaged and . It’s also possible to reference knowledge and statistics, however be sure that the tone is acceptable on your supposed viewers.

 

3. Pull Content material For Social Media Posts

You do not have to be continually promotional on social media channels; in truth, an excessive amount of promotional content material can hurt your corporation. Folks wish to see social content material that’s each academic and galvanizing, and your content material ought to adapt to the platform the place you publish it. For instance, Fb is extra for associates, LinkedIn is especially for enterprise, Instagram is often for inspiration, and so forth.

The variations between social networks imply you could repurpose your content material for every of them. Fb is an effective platform for producing leads via textual content content material and CTAs, whereas LinkedIn is right for reaching enterprise homeowners and decision-makers. Alternatively, you need to use Instagram for infographics and TikTok for brief movies that specify your companies.

Right here is an instance of social content material from a monetary advisor on LinkedIn:

screenshot of a financial advisor marketing on social media

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Memes are an alternative choice for social media channels resulting from their recognition. It’s simpler to make your personal which are related to your audience. You have to, nevertheless, watch out and solely use memes which are in line with the voice and character of your model. Additionally, you have to make sure that your photos and movies are clear and related to all of your social media channels.

You may additionally use Twitter for professionals to advertise your repurposed content material, alongside along with your services and important data like firm hours and site.

Bear in mind to all the time test in along with your compliance officer when sharing on social media, if required.

 

4. Write Blogs

Running a blog is a wonderful advertising technique to place your self as an skilled in your discipline. Additionally it is an environment friendly technique for attracting visitors to your web site and educating folks about subjects you each care about. Blogs are available quite a lot of sizes and shapes. It is perhaps a how-to, an inventory, information, an interview, a overview, or the rest. It’s also possible to publish your content material as high quality visitor posts on different web sites in your area of interest, constructing hyperlink authority again to your weblog.

As a substitute of simply gathering content material to make a weblog put up, think about repurposing varied varieties into weblog articles. Start by repurposing your whole visuals, comparable to movies, podcasts, webinars, infographics, and case research, into weblog posts. You may additionally analyze and talk about statistics and analysis in weblog postings.

It is a good suggestion to ask your social media followers questions and repurpose their responses, whether or not from their feedback or by having them take part in a survey. When writing your weblog article, be sure that it’s conversational, optimized for search engine optimization, and stuffed with actionable insights.

 

5. Make Movies

Movies are usually extra participating than conventional types of content material, making them the preferred approach to share materials. Nonetheless, creating movies is expensive and time-consuming, stopping smaller monetary service companies from utilizing them. However, if in case you have current movies, you possibly can repurpose them on your social media channels. 

For instance, you possibly can take snippets out of your webinars and put up them one after the other on social media. This tactic is efficient in case you show completely different companies or have a featured speaker. You may additionally ask your prospects to share video testimonials you could put up in your social media or house web page.

It’s also possible to make educational-style movies by overlaying textual content on high of inventory pictures. All you must do is take the important thing factors out of your weblog content material, statistics, case research, and different sources and use a video template to make a brief video.

Alternatively, it’s possible you’ll repurpose outdated content material into an animated video, like the instance under.

A screenshot of a video showing a newly wed bride and groom riding on a scooter and thinking about their finances now as a couple

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Conclusion

Whenever you repurpose content material, you possibly can make sure that it’s related for an extended time and that it reaches a wider viewers. Your web site, weblog, social media websites, and e-mail advertising could all work collectively to advertise your organization from each bit of repurposed content material. 

You may repurpose an authentic content material piece in a number of methods. The extra options that you simply present to your viewers for consuming your content material, the extra seemingly they’re to be pushed to your organization and finally to your goal. So undergo your knowledge, apply these strategies, discover your best-performing content material, and repurpose it into one thing new that gives much more worth to new and current shoppers.

 

Daryl Bush

Daryl Bush is the Enterprise Improvement Supervisor at Authority Builders. The corporate helps companies purchase extra prospects via improved on-line search rankings. He has intensive information of search engine optimization and enterprise growth.

 



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