Tuesday, June 28, 2022
HomeSports NewsOhio State simply grew to become much more unbearable

Ohio State simply grew to become much more unbearable


THE OSU has been approved as a trademark.

THE OSU has been accepted as a trademark.
Picture: Getty Photos

The Ohio State College, after a three-year authorized battle, has formally registered a trademark for “THE.” Yeah, you wouldn’t assume you could possibly try this for t*e commonest phrases in t*e English language, proper? Marc Jacobs was additionally trying to trademark “THE,” and t*e U.S. Patent and Trademark Workplace initially rejected OSU’s 2019 trademark submitting as a result of it was a “merely decorative function.”

However tOSU satisfied them that it was not, in actual fact, decorative, however moderately elementary to their merchandising, and so they can now promote licensed OSU gear with (yeah, yeah, I’ll cease doing the bit now) the phrase “THE” emblazoned on it, to not be reproduced by different competing events within the school {and professional} sports activities house.

Curiously sufficient, Marc Jacobs really additionally owns a registered trademark for the phrase, as a result of a trademark doesn’t cease industries that don’t compete with your enterprise from utilizing the phrase. Whereas tOSU does make and promote branded clothes, it will be robust for both of these events to argue that they’re in the identical trade as the opposite.

Ohio State launched a assertion again after they initially filed in 2019, saying that the trademark “helps our core educational mission of instructing and analysis,” and whereas they do get cash that might go to scholar help and college wage by means of trademarked merchandise, that’s a very humorous strategy to put it.

To throw one other twist in there, their in-state brother faculty is formally named The Ohio College. Whereas tOU’s athletics aren’t practically as distinguished as tOSU’s, Ohio College was really based practically 70 years earlier than Ohio State. They stole the “THE” proper out from underneath them. Ohio on Ohio crime!

They’re not the primary faculty to do one thing like this. Texas A&M trademarked the “twelfth Man,” and obtained possession of @12thman handles on Twitter, Instagram, and Fb. The Seattle Seahawks needed to pay the college to be used of “twelfth Man” (and the Seahawks themselves trademarked “12”).

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