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Get up and odor the espresso: Verify the espresso beans’ high quality earlier than consuming utilizing ProfilePrint’s AI software


ProfilePrint Founder and CEO Alan Lai (excessive left)

In 2016, throughout considered one of his official journeys to Uganda, Alan Lai got here throughout a bunch of chia seed farmers who harvested their crops below the parching solar.

Lai, who was working as Group Assistant CEO at fintech agency IHDPay, purchased a couple of seeds at a fraction of the worth bought on the retail shops however wasn’t certain of the standard. Regardless of the speedy digitalisation globally, there was no straightforward and fast approach to examine the standard.

“Being a synthetic intelligence fanatic, I noticed a chance to leverage AI to quickly confirm the standard of the seeds conveniently in order that farmers will be paid higher and customers pay much less,” says Lai, who went on to start out a meals ingredient search engine.

That was the start of ProfilePrint, an AI-driven predictive and prescriptive profiler.

Established in July 2017, Singapore-based ProfilePrint supplies customers with accessible, inexpensive, and moveable options to determine and predict the standard and profile of a meals ingredient on the level of use “inside seconds”. Its  mixture of sensor expertise and SaaS platform can be utilized throughout the entire provide chain.

“The AI expertise takes a molecular snapshot of a meals ingredient (seeds, espresso, cocoa beans or rice grains) and permits customers throughout the availability chain to entry the digital ingredient signature and confirm the suitability utilizing AI methods,” says Lai.

ProfilePrint has deployed its resolution globally to Europe, Africa, Latin America, China, Japan, Sri Lanka and Indonesia.

Additionally Learn: ProfilePrint’s AI software predicts high quality profile of a meals pattern “inside seconds”, raises funding

The startup first unveiled its fingerprint prediction expertise in June 2021 within the Singapore Espresso Affiliation public sale, the place it predicted the Q-grading rating, style parameters and important attributes similar to moisture and density for all of the auctioned espresso beans. It at the moment serves a number of the world’s largest meals conglomerates, similar to Cargill, Louis Dreyfus, Olam, Sucafina, mid-size merchants, native cooperatives and farmers.

Seeks to interchange conventional strategies

There are a number of conventional methods to bodily grade meals samples throughout a number of levels of the worldwide provide chain. They fluctuate from laboratory testing, which is pricey and time-consuming, to human tasters, which is onerous and will be subjective.

Crops are sometimes visually graded on the farm degree, and farmers are paid primarily based on quantity, whatever the crop high quality, which doesn’t incentivise them to enhance farming strategies. Farmers don’t get the advantages regardless of the growing demand for premium high quality and the provision of crop high quality enchancment strategies.

“That is the place our resolution turns into essential. It uncovers molecular patterns within the ingredient signature and large knowledge, similar to origin, climate, altitude, to generate insights and predictions,” explains Lai. “We provide sellers and patrons an unbiased reference level, expediting current high quality evaluation processes — from the farm to the patrons.”

The agency follows a subscription mannequin the place purchasers lease its analyser with entry to the modules out there on its on-line platform.

It additionally supplies an AI grading service, the place cooperatives and farmers ship their crops to the agency for evaluation. The reviews might be uploaded on-line (ProfilePrint Hub) a lot sooner and extra inexpensive than current sensory grading strategies.

Exhausting to persuade business leaders

Within the early years, ProfilePrint confronted the challenges of convincing international business leaders to rework the standard agrifood sector. With conglomerates dominating the marketplace for many years, there was little incentive to vary the present practices.

“Conglomerates have been asking: why ought to they work with a startup from a rustic the place agriculture doesn’t exist? So, as an alternative of competing with the market leaders, it was extra strategic for us to face on the shoulders of those giants and work carefully with them, bringing key gamers in the neighborhood to collaborate in the direction of a shared imaginative and prescient,” Lai says.

Driving sustainability

Past the quick working efficiencies and price financial savings, the agency claims it additionally drives sustainability considerably. Its expertise supplies traceability options permitting finish patrons to entry the digital signatures and geographical and harvest data of the ingredient they devour.

Lai believes it alleviates farmer poverty by making certain that they’re paid extra pretty primarily based on high quality and finally offering extra transparency and objectivity within the business.

What are the present challenges?

“Individuals, individuals, individuals,” pat comes Lai’s reply. “We want extra individuals within the business seeing the transformative worth of digitalising the ingredient provide chain, extra individuals on the farms to profit from this transformation and extra Individuals aligned in skillsets and core values to affix our pursuit on this firm.”

In February this 12 months, ProfilePrint introduced an undisclosed sum within the Collection A spherical. The capital got here from meals ingredient conglomerates, together with Louis Dreyfus Firm (Netherlands), Olam Meals Elements, Sucafina (Switzerland), a Southeast Asian agrifood conglomerate (Indonesia), Greenwillow Capital Administration (Singapore) and Actual Tech International Fund (Japan).

That spherical got here a 12 months after the startup secured pre-series A raised from Glocalink Singapore, Go away-a-Nest, and Seeds Capital.

“With a number of the world’s largest meals ingredient conglomerates as strategic buyers, we at the moment are in a position to leverage their intensive networks to widen and deepen our product providing whereas making certain that we keep our neutrality with the frequent imaginative and prescient to ascertain ProfilePrint because the business’s digital commonplace for meals elements globally,” Lai concludes.

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The submit Get up and odor the espresso: Verify the espresso beans’ high quality earlier than consuming utilizing ProfilePrint’s AI software appeared first on e27.

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