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HomeAsian NewsD2C social e-commerce agency RPG Commerce raises US$29M Sequence B

D2C social e-commerce agency RPG Commerce raises US$29M Sequence B

RPG Commerce founders

RPG Commerce, a direct-to-consumer (D2C) social e-commerce firm in Malaysia, has secured US$29 million in a Sequence B funding spherical led by East Ventures, with participation from UOB Enterprise Administration, Vertex Ventures Southeast Asia & India, and RHL Ventures.

The startup will use the funds to future-proof its know-how and improvement processes. The capital may also be used to develop and broaden RPG’s model portfolio.

“With this spherical of funding, we purpose to quickly broaden our expertise pool throughout your complete organisation and improve our technological capabilities. As well as, we’ll broaden our suite of manufacturers to disrupt the patron panorama additional,” stated Melvin Chee, Co-Founder and CEO of RPG Commerce.

Additionally Learn: RPG Commerce nets Sequence A to construct D2C e-commerce manufacturers globally, names ex-Uber GM as new COO

Included in Singapore, RPG Commerce is a multi-brand D2C firm that launches and operates a collection of e-commerce manufacturers through a ‘shared backend infrastructure’ strategy.

In contrast to the latest wave of startups in search of to roll up small e-commerce manufacturers purely through model acquisitions and promoting on different e-commerce platforms, RPG primarily launches and incubates its native manufacturers in tandem with buying manufacturers.

The agency says it may develop, take a look at and launch a model with rather a lot much less capital and, on the identical time, scale every model shortly.

RPG owns over ten in-house worldwide manufacturers, together with attire and homeware manufacturers Thousand Miles, Bottoms Lab, Montigo, and Cosmic Cookware.

Its ‘shared backend infrastructure’ allows different companies and types to leverage its know-how framework by way of partnerships.

In June 2021, RPG Commerce secured an undisclosed quantity in a Sequence A spherical of funding from Vertex Ventures Southeast Asia and Joseph Phua, Co-Founder and Chairman of 17 Reside.

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